WCA ABC 2019

Presentation of Preliminary Findings at the World Communication Association Biennial Conference 2019

As a recipient of the Integrity Foundational Research grant awarded by Facebook, Universiti Putra Malaysia’s research team led by Prof. Dr. Ezhar Tamam submitted an abstract entitled “Understanding Reaction to Emotion-Elicit Provocative News among Malaysians”. It was peer reviewed, accepted and presented at the World Communication Association’s Biennial Conference held at Massey University, Wellington, New Zealand from the 8th-12thof July 2019. Assoc. Prof. Dr. Moniza Waheed, one of the research team members presented the preliminary research findings in a session themed “Cross Cultural Communication”. A discussion among the attendees of this session led to constructive criticism and suggestions that will help the further development of this research in the future.